GEO is how you get named inside ChatGPT, Perplexity, Google AI, and Copilot answers. We do it for you, using the levers that actually have evidence behind them. Live in 90 days, or we work free.
Generative Engine Optimization (GEO) is the practice of getting your business named and cited inside the answers AI assistants generate. The term comes from a 2024 research paper (Aggarwal et al., "GEO: Generative Engine Optimization," presented at KDD 2024), which found that the right on-page changes could lift a source's visibility in AI answers by up to about 40 percent, and that the winning tactics were adding statistics, quotations, and cited sources. Keyword stuffing made things worse.
GEO is not a magic trick bolted onto your site. It is roughly 80 percent good, fundamental SEO, plus a specific new layer: being in the index each AI reads, structuring content so it can be quoted, and earning the third-party mentions AI leans on. Anyone selling you GEO as a secret hack is selling hype. We are not.
The GEO world is full of confident advice with nothing behind it. Here is what the strongest 2025 and 2026 studies actually support, and what to ignore.
| Lever | Evidence | Do it? |
|---|---|---|
| Be in the index each AI reads | Confirmed. ChatGPT and Copilot read Bing, Google AI reads Google. Not indexed means not citable. | Yes, first |
| Answer-first content, with stats and quotes | Confirmed. The Princeton GEO study measured the biggest lift here. | Yes |
| Fresh, recently updated pages | Confirmed. AI answers strongly favor recently updated sources. | Yes |
| Earned media and brand mentions | Likely. Off-site mentions correlate with AI visibility roughly 3x more than backlinks. | Yes |
| Reviews and third-party listings | Likely. Around 84 percent of what AI cites is third-party, not your own site. | Yes |
| Schema markup on its own | No measurable citation lift in a controlled 2026 study. Still good for normal SEO. | For SEO only |
| An llms.txt file | No effect. No major engine uses it for citations today. | Skip as a visibility play |
| Keyword stuffing | Negative. Scored below doing nothing. | Never |
This table is the whole reason we exist. Most agencies sell the bottom three rows because they are easy to bill for. We do the top five, because that is what the data says works.
The major engines barely cite the same sources. One study found only about 11 percent overlap between what ChatGPT and Perplexity cite. That is why we work and measure each one separately.
| Engine | Where it reads | How you win it |
|---|---|---|
| ChatGPT | Microsoft Bing index, plus its own crawl. | Get indexed in Bing, open OAI-SearchBot, answer-first pages. |
| Copilot | Bing index (same crawler as Bing). | Bing visibility, IndexNow for fresh pages, schema for clarity. |
| Perplexity | Live web retrieval, heavy on Reddit and fresh sources. | Recency, community presence, clean extractable answers. |
| Google AI Overviews | Google's index, using query fan-out. | Rank well, cover the topic in depth, strong local signals. |
| Gemini | Google's index (grounding with Search). | Same foundations as Google, passage-level clarity. |
One outcome, built and deployed in 90 days. You hand us the keys and watch it move.
A full scorecard of where AI and search can and cannot see you.
Bing and Google indexing sorted, and the AI crawlers that matter opened up.
Pages rebuilt and written to be quoted, with real stats, quotes, and sources.
Structured data and consistent business facts so machines understand who you are.
Reviews, directories, and honest earned mentions, the layer AI leans on most.
Ranking and local-visibility work, because ranking still feeds AI answers.
We watch ChatGPT, Perplexity, Google AI, and Copilot separately and report movement.
Three ways you cannot lose. Detailed below.
Everyone makes the same GEO promise. Almost no one shows numbers. Client names kept private, every figure measured.
We report movement in Google and map rankings, AI-readiness, and AI-crawler access, proven in your own Search Console. We never promise a lead count or a revenue number, and AI-assistant mentions are reported as readiness, not as a guarantee. The finance citation growth is measured in Bing and Copilot.
Do not love the work in the first 14 days, and you get a full refund. No hard feelings.
Page-one movement, more impressions, an indexed cluster, open AI-crawler access, and a higher readiness score, proven in your own Search Console. Not there in 90 days, and we keep working at no charge until you are.
Cancel anytime. Every page, article, and asset we built stays yours forever.
Applies to established, indexed sites where we deploy the work. No guaranteed traffic, leads, or revenue, and AI-assistant citations are reported as readiness. Brand-new domains get a milestone guarantee instead. We guarantee the work we control, and we raise our price rather than water down the guarantee.
Most GEO agencies hide the price behind a "contact us" wall. We publish ours.
It overlaps a lot. Roughly 80 percent of GEO is good, fundamental SEO, because being indexed and ranking is what makes you eligible to be cited. The new 20 percent is real: getting into Bing for ChatGPT, structuring content to be quoted, and earning the third-party mentions AI leans on. You need both, which is why we do both.
Yes, with honest limits. Controlled research shows the right on-page work lifts AI visibility, and AI-referred visitors tend to convert well. But AI referral volume is still small for most businesses, and citations are volatile month to month. We treat GEO as a real, compounding channel, not a miracle, and we measure it so you can see the truth for yourself.
We set up schema because it helps normal SEO and entity clarity, but a controlled 2026 study found schema alone produced no measurable lift in AI citations. An llms.txt file does nothing for visibility today. We will build both if useful, and we will never charge you as if they were the secret to getting cited.
We track your presence in ChatGPT, Perplexity, Google AI, and Copilot separately, since they barely agree, and we report movement over time rather than a single snapshot. Alongside that, you get Search Console proof of rankings, impressions, and crawler access.
The Sprint runs 90 days. Crawler and index fixes move fast, content and third-party proof compound after that. It starts at $2,750 one-time, with an optional plan from $750 a month. Full detail is on our pricing page.
Book a 30-minute call. We run your free AI-Visibility Audit live, show you exactly where the engines cannot see you, and tell you straight whether GEO is worth it for your business.
Opens your calendar to pick a time. Takes 30 minutes. No obligation.